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Tobacco Names:
*Virginia Slims
*Superslims
*Saratoga Lights New Slim 100s
*Notice the association with "slimness." Tobacco companies know these names will keep woman, especially younger, more self-conscious girls, wanting to try tobacco and keeping them addicted to it. Advertisements also tend to emphasize youthful vigor, sexual attraction and independence themes, which appeal to teenagers and young adults struggling with these issues.
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- According to a study published in the Journal of the American Medical Association, Joe Camel is recognized by 91.3 of 6-year-olds, and 31% by 3-year-olds.
- Virginia Slims uses the slogan, "You've Come a Long Way, Baby," and has been associated with a sudden increase ub smoking by girls 11-17 years old. They appeal to ads with magic words like "slim."
- Tobacco companies have associated smoking with independence, freedom, rebellion, and weight loss.
- Tobacco companies use cartoon characters to attract younger people, knowing they're the future of tobacco sales.
- When it came to advertising placement, the tobacco giants consistently spent more in youth-oriented magazines like People, TV Guide and Sporting News than in adult-oriented publications like Time, Newsweek and Cosmopolitan.
- Cigarette advertising accounts for 15% of newspaper product advertisments, 20% of magazine advertising, and the most heavily advertised product on billboards.
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*Other advertisements over the years have featured sports heroes, movie stars, doctors, babies, horses, and cowboys, among others, to promote cigarettes to different groups
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